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Tesla Faces Renewed Luxury EV Competition from Mercedes and BMW
Tesla Faces Renewed Luxury EV Competition from Mercedes and BMW
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BTCCSquare news:
German automakers Mercedes-Benz and BMW are escalating their challenge to Tesla's dominance in the electric SUV market with new high-end models. Mercedes unveiled its GLC electric SUV ahead of Munich's IAA Mobility show, while BMW launched the iX3 featuring advanced autonomous driving technology—both leveraging American chipmakers Nvidia and Qualcomm respectively.
The European offensive comes as Tesla grapples with declining sales in the region and intensifying price wars among Chinese competitors. BMW's Neue Klasse platform signals a strategic pivot toward next-generation EVs with centralized computing architecture, mirroring Tesla's technological approach but with legacy automaker craftsmanship.
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